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Business Challenge
Using technology to create business opportunity in volatile unpredictable markets.

MEETING NEW MARKET DEMANDS
Volatility is now a permanent feature of business life. So although change is normal, the growing – and increasingly technology-driven – speed and unpredictability of change have pushed many enterprises to the very limits of manageability. Business and economic forecasts are less reliable. Instead, we have to develop adaptive responses, attitudes and techniques in order to create value, no matter how unstable the market environment may be.
In this way, the “problem” of technology innovation can be more clearly seen for what it truly is: a potential source of opportunity, fuelling positive change.

Nextcomm’s strategy of Adaptive IT is about using technology as a force for value creation, enabling us to use technology-driven strategies as a way of delivering business value quickly and reliably, despite the growing volatility of the market environment. This strategy is based on the Nextcomm’s adaptive IT infrastructure model.


The Business Challenge

The key business challenges facing organizations today are:
Reduce Total Cost of Ownership (TCO)
• Reduce operating costs
• Reduce capital expenditure

There is pressure to spend less on tangible and intangible assets. Not only is the initial cost of hardware and software licenses an important factor, but also the ongoing costs.
If I have an Internet channel, what is the cost of having administration and support staff on call? How much does it cost over a year to call them out of hours to investigate and rectify issues?

With the increased demands of a global marketplace both in the business-to-consumer and the business-to-business environments, businesses simply cannot afford unplanned system outages. If your system is not available to take the order from either a customer or another business, it can, and will, simply place the order elsewhere. Combined with
the need to have your system available 24x7 there is also the question of being able to react rapidly to increased demand. If demand for your product doubled in a three-month period, is your underpinning database and hardware capable of growing with the business, or will you have to trade it in for a newer model?

“Sweat the Assets”
• Effective use of hardware (CPUs)
• Intelligent re-deployment of current hardware resources

The total computer processing power owned by any medium to large business, compared with 10 years ago is immense. However, for large parts of the day much of it remains idle. If an organisation has even ten offices it will typically have ten email servers and ten file servers, one for each office. At the same time large amounts of capital are being invested to “squeeze” maximum throughput from the back office systems. It is more effective to have a scenario where the hardware can be intelligently and dynamically deployed to support the business in the most effective way.




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